Ballina has taken out the top spot in a new survey of solo traveller destinations across New South Wales, with visitors citing its natural beauty, relaxed atmosphere, and ideal location as key reasons to visit — and to come back.

The survey by Reflections Holiday Parks, which manages 40 parks across the state, showed a 21 peer cent increase in solo bookings in the past year. Ballina led the way, followed by Urunga, Lake Burrendong, Burrinjuck Waters, and Eden.

Local park manager Kirstin Holland, who oversees both Reflections Ballina and Shaws Bay, says the region’s appeal is no secret to those who stay.

“People often plan just one night here and end up staying longer or make plans to return,” she said. 

“They’re drawn in by the natural beauty, the space, and the ease of getting around. You’re close to Byron and Brunswick, but without the crowds.”

Kirstin says the Ballina Coastal Recreational Path, accessible from Shaws Bay, is a major attraction. “You can spot dolphins, whales, or just enjoy a peaceful walk by the water — it’s one of the town’s best features.”

She also highlighted Ballina’s reputation as a dog-friendly destination: “That’s a big thing for our guests. It’s not just the off-leash beach — it’s that the town itself welcomes people with pets. That really resonates with travellers, especially those going solo.”

Visitors Mel and Mitch, from Kingscliff, recently stayed in Shaws Bay for a family reunion and say the visit has already sparked plans for a return trip.

“We arrived last night and went for the coastal walk this morning — it’s just so peaceful,” Mel said.

 “It was perfect for catching up with family, and now we’re thinking of making it a regular thing.”

Mitch said the town offered the right mix of connection and calm.

“You don’t feel isolated here. It’s friendly, but you can still find your space. That’s the kind of balance we look for.”

The rise in solo travel is being seen across the tourism industry, with many operators noting increased interest from women travelling alone, especially in the 40–60 age range. 

Experts say destinations like Ballina — with easy access, good amenities, and a welcoming vibe are becoming go-to choices.

Whether it’s a brief stop or a longer stay, it seems more travellers are discovering what locals have long known: Ballina’s low-key charm makes it easy to slow down, unwind, and connect — with the place, the people, and even yourself.

Main photo: Visitors Mitch and Mel with Reflections Ballina Manager Kirstin Holland