Summerland Farm Shines on Sunrise

by | May 20, 2025 | Lifestyle, News | 1 comment

Ballina had its moment in the national spotlight as Channel Seven’s Sunrise broadcast live from the Shelly Beach Cafe, with Summerland Farm taking centre stage.

Despite all the wet weather, the skies cleared for Sunrise weather presenter Katie Brown, who was treated to a spectacular sunrise over the Pacific.

Among the local highlights was Molly O’Neill from Summerland Farm, who joined Katie live on air to showcase the farm’s incredible work and introduce viewers to a new avocado variety.

“We’re really proud to be growing the Fuerte avocado,” Molly explained. “It looks similar to a Shepard, but it’s creamier, has a thinner skin, and a higher oil content—which is great for flavour and even better for your skin!”

Katie admitted she was usually a Hass fan but was excited to try the new variety. “I’ll definitely give it a go!”

But avocados are just the beginning at Summerland Farm, according to Molly, who is the Tourism and Hospitality Manager.

“We’re a working farm based in the Alstonville hinterland . We grow macadamias as well, but we’re also a social enterprise. Right now, we employ around 150 people with a disability across various industries here on-site.”

Molly also shared exciting news: Summerland Farm will soon launch wheelchair-accessible immersive farm tours, reinforcing their commitment to inclusion and accessibility.

“It’s about creating an experience everyone can enjoy,” she said.

Rod Bruem

Rod Bruem

Rod Bruem began his career as a cadet journalist at the Lithgow Mercury in 1985 and went on to work in other regional daily newspapers, radio and TV, including time at Australia’s top newsroom at TCN9 Sydney. Bruem has advised Federal independent and LNP Ministers and MPs and spent nearly two decades as a corporate communications adviser to Telstra. Rod moved to the Ballina region in 2014, publishing a national travel magazine and later becoming breakfast host at 101.9 Paradise FM. From 2022 he served a term as councillor on Ballina Shire Council and the Rous County Council before leaving to co-found the Ballina News Daily.

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