Inside Story: How the ‘Weetbix Faith’ Drove a Record Lap Around Australia

by | Sep 18, 2025 | News | 0 comments

One of the most colourful stories to roll through Ballina this week was the arrival of Bubsie — a faithful replica of the 1923 Citroën that completed the first lap around Australia a century ago.

Locals flocked to Ballina Fair’s carpark, where the petite French machine drew crowds before taking Mayor Sharon Cadwallader for a nostalgic spin through town.

Cameras clicked as the Mayor, clutching her pearls as the vintage car took off, laughed her way through the ride.

Kevin Amos in the drivers seat as Mayor Sharon heads off for a ride

The charm of the little Citroën hides a remarkable tale. 

The original journey was undertaken by Nevill Westwood, a 22-year-old Christian missionary who financed his travels by selling religious books to isolated outback families.

His bestseller, Our Day in the Light of Prophecy, inspired his own missionary zeal.

Combined with a second-hand Citroën marketed as the world’s first “ladies’ car” because it was  lightweight, fuel-efficient, and easy to start, it gave him the confidence to attempt something no one else had: a motorised circumnavigation of Australia.

Citroen made the most of the marketing potential from the record trip

Westwood’s original goal was only to reach Darwin. That alone was audacious in an era with few roads, fewer mechanics, and no way to call for help if stranded.

Armed with boundless faith, spare parts, and even a revolver for protection, he and travelling companion Greg Davies pushed north. 

But reaching Darwin, they decided not to turn back.

They pressed on through Queensland to Brisbane, where Westwood was hailed as a national hero, before driving south through the Northern Rivers and eventually completing history’s first lap of the continent.

Though public expressions of religion are less common today, the Seventh-day Adventist beliefs and lifestyle that inspired Westwood still resonates.

The movement began in the United States in the late 1800s, moving quickly to Australia. Today it’s best known for the Sanitarium Health Food Company and the iconic breakfast cereal Weetbix

The church has long promoted vegetarianism, abstinence from alcohol and drugs, and a weekly day of rest –  values that echo the Northern Rivers’ contemporary pursuit of healthy, stress-free living. 

US studies have even shown Adventists live up to a decade longer thanks to these habits.

Nevill Westwood and Greg Davies about to set off from the Perth suburb of Bickley. Both men were over six foot tall, so the cramped conditions of the cabin made their attempt even more challenging.

This week’s Ballina stopover brought the story full circle. 

The 2025 crew behind Bubsie camped outside the Canal Road church, attended a thanksgiving service, and visited the ADRA op-shop on Kerr Street, which helps feed the homeless with healthy meals. 

Drivers Kevin and Glenda Amos and Peter and Veronica Rams from South Australia, supported by volunteers, are retracing the original route under the banner of The Incredible Journey Adventist television ministry.

“It was hilarious going down the main street in that little car,” Mayor Cadwallader said afterwards.

“But it’s a wonderful story of history, faith, and courage and I’m proud Ballina could be part of it.”

Rod Bruem

Rod Bruem

Rod Bruem began his career as a cadet journalist at the Lithgow Mercury in 1985 and went on to work in other regional daily newspapers, radio and TV, including time at Australia’s top newsroom at TCN9 Sydney. Bruem has advised Federal independent and LNP Ministers and MPs and spent nearly two decades as a corporate communications adviser to Telstra. Rod moved to the Ballina region in 2014, publishing a national travel magazine and later becoming breakfast host at 101.9 Paradise FM. From 2022 he served a term as councillor on Ballina Shire Council and the Rous County Council before leaving to co-found the Ballina News Daily.

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