Police are appealing for public assistance to help locate a 27-year-old woman reported missing from the Northern Rivers.

Ashley Samuels was last seen on Uralba Street in Lismore about 11am on Monday, August 3.

When she could not be located or contacted, officers from the Richmond Police District were notified and began inquiries into her whereabouts.

Police say they hold concerns for Ashley’s welfare.

She is described as being of Caucasian appearance, about 150cm to 155cm tall, with a medium build, brown hair and brown eyes.

Ashley is known to frequent the Lismore and Evans Head areas.

Anyone with information about her whereabouts is urged to contact Lismore Police or Crime Stoppers on 1800 333 000.