A police search is underway for a 33-year-old man missing from Broadwater, with investigators believing he may have been near Wardell the following day.

Bradley Rowling was last seen at Broadwater last Saturday.

Police were alerted after he could not be located or contacted, with officers from Richmond Police District beginning inquiries into his whereabouts.

Police and Bradley’s family hold concerns for his welfare, saying his disappearance is out of character.

As part of the search, police have sent an SMS alert to mobile phones across the wider Richmond and Ballina area, asking the public to help locate Bradley.

Following inquiries, police believe Bradley may have been in the Wardell area about 5pm on Sunday.

Bradley is described as being of Caucasian appearance, about 170cm tall and of medium build, with short brown hair.

He is believed to be driving a black Ford Escape SUV with NSW registration BLP49X.

Bradley is known to frequent the greater Broadwater area.

Anyone who sees Bradley or the vehicle, or has information that could assist police in locating him, is urged to contact police or Crime Stoppers on 1800 333 000.