In a move that feels almost unheard of in today’s economy, one Ballina club is winding back beer prices — giving locals a rare break from rising costs.

Cherry Street Sports Group has dropped the price of a schooner to just $6 for members, cutting $1 off the usual price as part of a cost-of-living relief initiative.

And it’s not just beer.

Manager Tere Sheehan said the price drop applies across all beverages — including soft drinks and wine.

“No gimmicks, no catches and no public holiday surcharges,” she said.

“We have taken the approach that we need to ensure members get some relief to be able to come and have a drink and forget about economic pressures — at least for a short time anyway.”

Turning back the clock

The discounts began the day before Easter and will remain in place until at least June 30.

At a time when prices seem to be going in only one direction, cheaper beer is becoming as rare as hens’ teeth.

Across the shire, Ballina News Daily understands some licensed venues recorded Easter takings down as much as 40 per cent.

At Cherry Street venues, the opposite played out.

Beer sales were up 13 per cent compared to last Easter.

Food sales dipped slightly, with Sheehan noting quieter conditions as high fuel prices kept people closer to home.

Visitor numbers were also down following the cancellation of Bluesfest.

‘It’s the Aussie spirit’

Sheehan said the club was stepping in at a time when many families were feeling the squeeze.

“Fires, floods, pandemics and now fuel prices — we have seen it all,” he said.

“Team Cherry is stepping up to support the community.

“It’s the Aussie spirit to catch up with family and mates at your local.

“We are hoping that tradition won’t stop whatever fate throws at us in these times when families are hurting financially.

“It’s un-Australian not to catch up with family and friends at your local — we’ve just made it more affordable.”

Last drinks for a local favourite

Among those enjoying the cheaper schooners at the local Bowlo were Ballina brothers Peter and Gerard Blanchard, who meet weekly at the club.

Sadly, their drink of choice — Stone & Wood Green Coast — is nearing the end.

“It’s worked really well up here in the Northern Rivers, but everywhere else it just didn’t quite find a market apparently,” Mr Sheehan said.

The club has secured a handful of remaining kegs.

Once they’re gone, they’re gone.

And with $6 schooners now pouring, locals are making the most of it while they can.

Main Image: Peter and Gerard Blanchard catch up for one of the last drops of Stone and Wood Green Coast with Cherry Street Group GM Tere Sheehan.